Who is responsible for the processing of your data?
Hubert De Backer NV, with its registered office at Laagstraat 59, B-9140 Temse, VAT BE-0441.075.925, RPR/RPM Ghent, division Dendermonde, shall act as the controller of the data as described in this cooky policy.
The following Website is property of Hubert De Backer:
What are cookies?
A cookie, also known as a http cookie, a web cookie or a browser cookie, is usually a small text file sent from a website and stored in the user's web browser, resp. on the device of the user while a user is browsing on a website, resp. is using a mobile application. When the user in the future surfs on the same website, the data stored in that cookie can be retrieved by the website in order to notify the website of the last activity of that user. Cookies were designed as a reliable mechanism for websites to remember the status of the website or the previous user activity of a certain user. They help us to optimize your visit to the Website, to remember technical choices (e.g. choice of language, newsletter, etc.) and to offer more relevant services and offers. If you wish to consult the Website resp. use it, Hubert De Backer encourages you to enable cookies. However, if you choose to not do this, you are always free to disable the cookies.
Cookies may include: clicking on certain buttons, logging-in or a record of the pages which were visited by the user, even months or years ago. Although cookies cannot contain viruses and cannot install malware on the host computer, tracking cookies, and especially third-party tracking cookies are often used as ways to establish long-term data from the browser history of individuals together. This implies major privacy concerns that gave rise for European and US lawmakers to take action in 2011. This cookie statement is in accordance with current Belgian law (Law of 07.10.2012 laying down rules on electronic communications, BS 09/20/2012).
For example, by using cookies, we ensure that:
- Surfing the Website becomes more fun and easier for you
- You do not always receive or need to enter the same information during your visit to the Website
- We can measure how the Website is used and on which points we can still improve
- We can recognize which device you use when you visit the Website
- We can register (or let it register) how often an advertisement is shown in order to better tailor the advertisements to your needs and interests and to prevent you from seeing the same advertisement each time
Which types of cookies exist? Shortly:
- Functionality cookies
Functionality cookies improve the functionality of the Website by remembering your preferences. For example, you can set up your profile on the homepage.
- Necessary cookies
Necessary cookies are strictly necessary to enable you to surf the Website. For example, your browser settings are stored in order to view the Website optimally on your screen.
- Analytical cookies
These cookies collect information concerning the technical data of the exchange, which takes place when visiting the Website, or the use of the Website (pages visited, average duration of the visit, ...) and this to improve its functioning.
Following data shall be stored (non-limitative):
- The IP address, which will be made anonymous
- Technical features such as the browser you use (such as Chrome, Internet Explorer or Firefox) and the resolution of your computer screen and which device you use
- Which website you were visiting prior to obtaining access to the Website
- When and how long you visit the Website
- Social media cookies of third parties
Social media cookies are cookies that enable the functionalities of social media websites. For example, a YouTube video when presenting a project, use of Google Maps or a 'like' button for Facebook.
Social media cookies are placed by the social media websites themselves. When you click on a social media button, as foreseen on the Website, a social media cookie is placed. The social media party can recognize your IP address when you want to share a page of the Website. With regard to the cookies, placed by such social media parties, and the collected data hereby, we refer to the policies of such social media parties in this respect. We encourage you to regularly consult the privacy and cookie policies of the following parties:
- Tracking cookies
These cookies will survive the user session. When the Max-Age of a permanent cookie is set to 1 year, then within that year, the initial value contained in that cookie will be sent back to the server each time the user visits the server. This is done in order to store essential information, such as how the user initially came to the Website. For this reason, they are also called tracking cookies.
- Performance cookies
These cookies help to improve the performance of the Website and thus provide a better user experience.
- Cookies for performance of the Website
These are cookies that transfer technical information about the exchange, which might for example be useful for the proper navigation of the pages on the network or for remembering communication incidents or communications errors (such as: to count the number of incorrect authentications).
- Keyboard friendly cookies
The text you enter, when completing a form, is stored in cookies or in other metafiles stored on the computer. These cookies generate automatic text proposals (identification, address, passwords, ...). This information will remain available for the visited website for subsequent visits. If the storage is done by other means, such information can become available for other websites. There are various possibilities in the browsers to control the storage of such information; the most likely one is the use of a virtual keyboard.
List of the cookies the Website uses
We make use of following Analytical Cookies:
- Google Analytics
- Facebook pixel
In Google Analytics following items are stored:
- Number of conversions of the contact form
- Number of conversions of the quote form
- Number of clicks on a telephone number
- Number of clicks on an email address
We use Facebook Pixel to track the number of visitors coming from Facebook to the Website. This is to gain insight into the percentage of the Facebook traffic compared to other sources. Facebook Pixel is also useful for remarketing campaigns in the future.
HotJar is used to track users via heatmaps and video recordings at page level. This is activated at the moment that 'unnatural' behavior is displayed on a specific page. (e.g. high bouncerate or low conversion).
Browser settings & disabling cookies
If you do not want websites to store cookies on your computer, please adjust your browser settings. You will then receive a warning prior to the use of any cookies. You can also adjust your settings so that your browser refuses all cookies or only cookies from third parties. You can delete cookies that have already been placed. Please not that you have to adjust the settings for each individual browser, device and computer you use.
There are a few possibilities to avoid the storage of cookies. Please visit the websites of the different browsers to learn how you can disable the storage of cookies.
If you want to know more about cookies, please visit the site www.allaboutcookies.org. This site provides more information on cookies, explains in detail how to delete the cookies and shows you how you can allow familiar sites to storage cookies on your computer
The Privacy Statement of Hubert De Backer