Cookie policy of Hubert De Backer NV

Version 29/01/2019

Hubert De Backer NV (hereinafter “Hubert De Backer”, “we”) uses cookies to improve your browsing experience on its website (http://www.hdb.be) (hereinafter the “Website”). All data Hubert De Backer obtains from these cookies are anonymous and will only be used to understand the user experience of the Website with the aim to improve the performance and usability of this Website. In what follows, we try to provide you as much information as possible about the use of these cookies by Hubert De Backer.

Hubert De Backer has the right to update this cookie policy by publishing a new version on the Website. It is therefore highly recommended to regularly consult the Website and the relevant page on which the cookie policy is published in order to be certain you have knowledge of any changes. Upon the moment a new cookie policy enters into effect, your consent regarding the use of cookies will be requested again.

Who is responsible for the processing of your data?

Hubert De Backer NV, with its registered office at Laagstraat 59, B-9140 Temse, VAT BE-0441.075.925, RPR/RPM Ghent, division Dendermonde, shall act as the controller of the data as described in this cooky policy.

The following Website is property of Hubert De Backer:

What are cookies?

A cookie, also known as a http cookie, a web cookie or a browser cookie, is usually a small text file sent from a website and stored in the user's web browser, resp. on the device of the user while a user is browsing on a website, resp. is using a mobile application. When the user in the future surfs on the same website, the data stored in that cookie can be retrieved by the website in order to notify the website of the last activity of that user. Cookies were designed as a reliable mechanism for websites to remember the status of the website or the previous user activity of a certain user. They help us to optimize your visit to the Website, to remember technical choices (e.g. choice of language, newsletter, etc.) and to offer more relevant services and offers. If you wish to consult the Website resp. use it, Hubert De Backer encourages you to enable cookies. However, if you choose to not do this, you are always free to disable the cookies.

Cookies may include: clicking on certain buttons, logging-in or a record of the pages which were visited by the user, even months or years ago. Although cookies cannot contain viruses and cannot install malware on the host computer, tracking cookies, and especially third-party tracking cookies are often used as ways to establish long-term data from the browser history of individuals together. This implies major privacy concerns that gave rise for European and US lawmakers to take action in 2011. This cookie statement is in accordance with current Belgian law (Law of 07.10.2012 laying down rules on electronic communications, BS 09/20/2012).

For example, by using cookies, we ensure that:

Which types of cookies exist? Shortly:  

Functionality cookies improve the functionality of the Website by remembering your preferences. For example, you can set up your profile on the homepage.

Necessary cookies are strictly necessary to enable you to surf the Website. For example, your browser settings are stored in order to view the Website optimally on your screen.

These cookies collect information concerning the technical data of the exchange, which takes place when visiting the Website, or the use of the Website (pages visited, average duration of the visit, ...) and this to improve its functioning.


Following data shall be stored (non-limitative):

Social media cookies are cookies that enable the functionalities of social media websites. For example, a YouTube video when presenting a project, use of Google Maps or a 'like' button for Facebook.

Social media cookies are placed by the social media websites themselves. When you click on a social media button, as foreseen on the Website, a social media cookie is placed. The social media party can recognize your IP address when you want to share a page of the Website. With regard to the cookies, placed by such social media parties, and the collected data hereby, we refer to the policies of such social media parties in this respect. We encourage you to regularly consult the privacy and cookie policies of the following parties:

These cookies will survive the user session. When the Max-Age of a permanent cookie is set to 1 year, then within that year, the initial value contained in that cookie will be sent back to the server each time the user visits the server. This is done in order to store essential information, such as how the user initially came to the Website. For this reason, they are also called tracking cookies.

These cookies help to improve the performance of the Website and thus provide a better user experience.

These are cookies that transfer technical information about the exchange, which might for example be useful for the proper navigation of the pages on the network or for remembering communication incidents or communications errors (such as: to count the number of incorrect authentications).

The text you enter, when completing a form, is stored in cookies or in other metafiles stored on the computer. These cookies generate automatic text proposals (identification, address, passwords, ...). This information will remain available for the visited website for subsequent visits. If the storage is done by other means, such information can become available for other websites. There are various possibilities in the browsers to control the storage of such information; the most likely one is the use of a virtual keyboard.

List of the cookies the Website uses

We make use of following Analytical Cookies:

In Google Analytics following items are stored:

We use Facebook Pixel to track the number of visitors coming from Facebook to the Website. This is to gain insight into the percentage of the Facebook traffic compared to other sources. Facebook Pixel is also useful for remarketing campaigns in the future.

HotJar is used to track users via heatmaps and video recordings at page level. This is activated at the moment that 'unnatural' behavior is displayed on a specific page. (e.g. high bouncerate or low conversion).

Browser settings & disabling cookies

If you do not want websites to store cookies on your computer, please adjust your browser settings. You will then receive a warning prior to the use of any cookies. You can also adjust your settings so that your browser refuses all cookies or only cookies from third parties. You can delete cookies that have already been placed. Please not that you have to adjust the settings for each individual browser, device and computer you use.

We would like to draw your attention to the fact that if you do not want to use cookies, we unfortunately cannot guarantee that our Website is working properly. It may be that some functions of the Website will be lost or that you cannot even see certain pages at all. With the refusal of necessary cookies, certain functions of the Website will no longer be technically accessible. In addition, refusing cookies does not mean that you will no longer see advertisements. The advertisements are simply no longer adapted to your interests and are repeated more often.

There are a few possibilities to avoid the storage of cookies. Please visit the websites of the different browsers to learn how you can disable the storage of cookies. 

If you want to know more about cookies, please visit the site www.allaboutcookies.org. This site provides more information on cookies, explains in detail how to delete the cookies and shows you how you can allow familiar sites to storage cookies on your computer  

The Privacy Statement of Hubert De Backer

By making use of (some) cookies, personal data might be processed as mentioned above. Please read the Privacy Statement of Hubert De Backer in conjunction with the cookie policy of Hubert De Backer. The Privacy Statement includes information about the personal data collected by Hubert De Backer, as well as the manner in which Hubert De Backer uses and processes this personal data.

This website uses cookies

Our Website uses cookies, including analytics cookies, to tailor our services and Website to your needs as best as we can. For more information on the use of cookies, please read our cookie policy. Please note that you can change your cookie options at any time via your browser settings.

More information about cookies