Cookie policy of Hubert De Backer NV

Version Of 19/05/2020

Hubert De Backer NV (hereinafter referred to as“HDB”, or “we”) uses cookies to improve your browsing experience on its Website ( (hereinafter referred to as the “Website”) and its Webshop ( (hereinafter referred to as the “Webshop”). All data obtained from these cookies by HDB are anonymous and will only be used to understand the user experience of the Website/Webshop with the aim to improve the performance and usability of this Website/Webshop. In what follows, we try to provide you as much information as possible about the use of these cookies by HDB.

HDB has the right to update this cookie policy by publishing a new version on the Website/Webshop. It is therefore highly recommended to regularly consult the Website/Webshop and the relevant page on which the cookie policy is published in order to be certain you have knowledge of any changes. When a new cookie policy enters into effect, your consent regarding the use of cookies will be requested again.

Who is responsible for the processing of your data?

Hubert De Backer NV, with its registered office at Laagstraat 59, B-9140 Temse, VAT BE-0441.075.925, RPR/RPM Ghent, division Dendermonde, shall act as the controller of the data as described in this cookie policy.

The following Website and Webshop are property of HDB:

What are cookies?

A cookie, also known as a http-cookie, a web cookie or a browser cookie, is usually a small text-file sent from a website and stored in the user's web browser, respectively on the device of the user while a user is browsing on a website or when using a mobile application. When the user surfs on that same website at a later time, the data stored in that cookie can be retrieved by the website in order to notify the website of the last activity of that user. Cookies were designed as a reliable mechanism for websites to remember the status of the website or the previous user activity of a certain user. They help us to optimize your visit to the Website/Webshop by remembering technical choices (e.g. choice of language, newsletter, etc.) and offering more relevant services and suggestions. If you wish to consult or use the Website/Webshop, HDB encourages you to enable cookies. However, if you choose not to do this, you are always free to disable the cookies.

Cookies may include: clicking on certain buttons, logging-in, and/or keeping a record of the pages which were visited by the user, even months or years ago. Although cookies cannot contain viruses and cannot install malware on the host computer, tracking cookies, and especially third-party tracking cookies are often used as ways to establish long-term data from the browser history of individuals.

For example, by using cookies, we ensure that:

Which types of cookies exist? Shortly:

Cookies with social purposes allow the user to access and share the content of the website through social media. Cookies with targeting purposes allow the creation of a profile based on the user’s surfing habits as to show ads based on the user’s interests. Cookies with commercial purposes keep track of how many and which ads were shown to a user. Non-functional cookies may be first-party or third-party cookies.


List of the cookies the Website/Webshop uses

The table below provides a summary of all cookies HDB collects and which information the different cookies respectively save.



COOKIE description

COOKIE retention period




Language preference

30 days





Facebook Pixel – identifies browsers to supply ads and site-analytical services

90 days




Google Analytics – distinguish users

1 session




Google Analytics – distinguish users

1 day




Hotjar – establishes a unique ID for the session. This allows the Website/Webshop to gain information on the user’s behaviour when using the website for statistical purposes.

1 session


Hotjar: determines if the navigation of the user must be registered in a certain temporary statistical manner.

1 session




Saves user’s assessment status for all page requests

1 session

Browser settings & disabling cookies

If you do not want a website/webshop to store cookies on your computer, please adjust your browser settings. You will then receive a warning prior to the use of any cookies. You can also adjust your settings so that your browser refuses all cookies or only cookies from third parties. You can delete cookies that have already been placed. Please keep in mind that you have to adjust the settings for each individual browser, device and computer you use.

We would like to draw your attention to the fact that if you do not want to use cookies, we unfortunately cannot guarantee that our Website/Webshop is working properly. It may be that some functions of the Website/Webshop will be lost or that certain pages might not be visible at all. With the refusal of necessary cookies, certain functions of the Website/Webshop will no longer be technically accessible. In addition, refusing cookies does not mean that you will no longer see advertisements. The advertisements are simply no longer adapted to your interests and are repeated more often.

There are a few possibilities to avoid the storage of cookies. Please visit the website of the different browsers to learn how you can disable the storage of cookies.

If you want to know more about cookies, please visit the site This site provides more information on cookies, explains in detail how to delete the cookies and shows you how you can allow familiar sites to storage cookies on your computer.


HDB reserves the right to update this cookie policy by uploading a new version on the Website/Webshop. The date of revision will be indicated at the top of the document. It is highly recommended to consult the Website/Webshop and the relevant page on which the cookie policy can be consulted on a regular basis, so that you have knowledge of any changes.

Contacting HDB

In case you have any questions or notes regarding this cookie policy, please do not hesitate to get in contact with us:

The Privacy Statement of HDB NV

By making use of (some) cookies, personal data might be processed as mentioned above. Please read HDB’s Privacy Statement in conjunction with HDB’s Cookie Policy. The Privacy Statement includes information about the personal data collected by HDB, as well as the manner in which HDB uses and processes this personal data.

This website uses cookies

Our Website uses cookies, including analytics cookies, to tailor our services and Website to your needs as best as we can. For more information on the use of cookies, please read our cookie policy. Please note that you can change your cookie options at any time via your browser settings.

More information about cookies